SERGE LOUIS ALVAREZ - Founder of SLA PARIS

A visionary make-up artist and pioneer in the field, Serge Louis Alvarez created his cosmetics brand SLA Paris in 1992 to meet the demands of professional make-up artists.

Serge Louis Alvarez offers trendy and innovative professional products to enhance every personality.

30 years of experience

He has worked on the prestigious stages of theatre, fashion shows, television, cinema, advertising and at the Paris Opera.

CREATION & PASSION

Passionate about the world of make-up, Serge Louis Alvarez wished to establish a range of professional make-up where the requirements of the art and entertainment world are mixed with melting textures that are easy to work with for individuals.

Surrounded by a team of designers, creators, make-up artists and trainers, he shares his "professional secrets" with his SLA ACADEMY and SLA Concept Stores around the world to instil his experience.

A unique, authentic and trendy concept through professional products formulated in France with natural ingredients and which adapt to the trends of the moment, to be always at the forefront of fashion and innovation.

An avant-garde line in which every woman can reveal herself.

"I am in a perpetual quest for beauty. I dream, I imagine fantastic products and then I try to bring them to life in my French laboratory. My goal is to offer ever more efficient products to enable professionals and enthusiasts alike to enhance beauty with a capital B." - Serge Louis Alvarez, Founder & Creator